Custom Parameters

If you’re looking to track and identify individual visitors on your website through custom parameters, our system provides a straightforward way to achieve this. With custom parameters, you can enrich your analytics data by attaching unique identifiers to your users, offering deeper insights into their behavior.

This feature is particularly advantageous for websites with membership or login functionalities. For instance, when a user logs into your website, you can use their identifier—such as their email, a unique user ID, or even their name—and pass it to our tracking code. This ensures that your analytics data remains tied to specific, meaningful user profiles, enabling personalized insights and actions.

Why should you consider using custom parameters? They provide an invaluable tool for better understanding how your users interact with your site. By identifying individual users, you can analyze their journey in greater detail, understand how they navigate your website, and pinpoint any challenges or obstacles they might face. Whether it’s tracking their preferences, identifying abandoned actions, or resolving issues they encounter, this feature helps you create a more user-centered experience.

To implement custom parameters, you only need to make a small adjustment to your tracking code. By including thedata-custom-parameters='{JSON_PARAMETERS_HERE}' attribute with your desired values in JSON format, you can effortlessly pass user-specific data to the analytics system. For example:

<script defer src="https://analyticse.com/pixel/12345678910111213" data-custom-parameters='{"name": "John Doe", "email": "john@example.com"}'></script>

When this parameter is provided, a icon will appear next to the visitor's entry on the Visitors page. This indicates that the visitor has been successfully identified using custom parameters.

This feature offers a powerful way to personalize your analytics setup, allowing you to adapt it to your website's specific requirements. By leveraging this capability, you can collect the most relevant data about your users, enabling you to improve their experience, address their needs more effectively, and achieve better business outcomes.